We grow our fan
base every year

Edmonton Tourism

Making Edmonton a must-visit city.

Edmonton, as a city and destination for visitors, continues to grow and evolve. Edmonton Tourism – comprised of Meetings and Conventions, Edmonton Events, International Market Development and Marketing – has evolved and expanded the team to increase our efforts in driving sustainable year-round tourism.

We see the big picture and, as a destination marketing organization, we continue to contribute to Edmonton’s success and the success of our stakeholders. We are the trusted experts and resource for sales and the marketing of our city, and we want visitors to have more than enough reasons to visit, explore and stay longer.

We accomplish our goals by: driving demand for our city’s experiences, focusing on proactive growth strategies for the city, and setting consistent performance measures that help improve results and build on Edmonton’s history as a great host destination and place to visit.

Crowd of people and focus on two individuals laughing

Meetings and Conventions

The Meetings and Conventions team works hard to increase sales activity, providing qualified leads to industry and winning bids aligned with our targeted economic sectors. Some of the meetings and conventions booked in 2018 include: Youth Science Canada – three-year program, Watch Tower in 2019 and the Association for Preservation Technology International.

Wave swinger in an amusement park

Edmonton Events

In 2018, Edmonton Events – a partnership between Edmonton Tourism and the City of Edmonton – presented the Major Event Growth and Attraction strategy, which was approved by Edmonton City Council. The team worked diligently in 2018 to secure the World Masters Athletics Indoor Championships and the Canadian Ultimate Championships, and to be shortlisted as one of the three potential Canadian host cities for the pending 2026 FIFA World Cup.

FISE World Series BMX event

International Market Development

The International Market Development team includes Travel Media, Travel Trade, Tourism Development, Edmonton Experience and Stakeholder Relations.

Travel Media

Notable 2018 media coverage includes: “A love letter to Edmonton,” Bettina Hensel, Germany; “Ten Spots for a Late-night Nosh Across Canada,” enRoute magazine; “Winter’s Play Paradise,” Sara van Geloven, Lonely Planet.

Travel trade

Tourism’s Travel Trade team increases access to Edmonton by selling the destination to tour operators, product buyers and travel agents. The team works with operators in Canada, China, Germany, the Netherlands, the U.K. and the U.S.

Tourism Development

The Tourism Development team partnered with Parkbus and Elk Island National Park in 2018 to provide free transportation to Elk Island National Park.

Edmonton Experience

The Explore Edmonton Street Team, which launched in 2018, provided mobile visitor information services at various events and festivals.

Stakeholder Relations

In September, the Stakeholder Relations team launched the new industry website.

Edmonton street performers festival

Marketing

In 2018, the Marketing team launched a refreshed consumer website and was the first Canadian city to integrate Utrip, an artificial intelligence-based itinerary builder. The Marketing team’s creativity was recognized with three provincial industry awards.

$63M

Economic impact the Tourism team brought to Edmonton in 2018

67M

The number of people Edmonton’s travel media coverage reached in 2018

130

New Edmonton itineraries established in 2018 by the Travel Trade team

7

New culinary experiences launched as a result of Tourism Development working with industry

92,814

Room nights booked in 2018 through all of Edmonton Tourism’s sales efforts

20

Number of events and festivals the Explore Edmonton Street Team attended

105,
000

#ExploreEdmonton tagged photos
on Instagram

24%
increase from last year
340,
000

Web referrals that Edmonton
Tourism provided to industry

59%
increase from last year
Excited crowd clapping at outside event
quote.inline
Truly, without this partnership we would not be as successful as we are in attracting visitors. The whole team is great at communicating upcoming trends and markets, and is ready to collaborate on new ideas.
Shannon McEwen
West Edmonton Mall
Three Food & Drink Pioneers Who Are Killing It
2018 Explore Edmonton